William Bergman

Lecturer in Marketing

Profile

Bill Bergman is a Lecturer in Marketing at the Robins School of Business at the University of Richmond, where he teaches in the undergraduate and MBA programs. He has over four decades of experience working in marketing, advertising and publishing. Bergman has worked on a number of national brands while at BBDO and The Richards Group. He also worked at Newsweek Magazine where he was Director of Circulation and Marketing. Besides his teaching duties, Bergman continues as President and CEO of the Bergman Group, a Richmond based advertising agency. With clients all around the country, his firm has helped companies in a wide range of industries evolve their advertising and communications strategies to adapt the new digital world. He has been teaching in the Robins School of Business for the past four years.

Education

B.A., University of Oklahoma 1974
Journalism

M.B.A., Southern Methodist University 1975
Marketing

Contact Information

217 RSB
(804) 662-3164
(Mobile)

Areas of Expertise

Advertising, Digital Marketing, Branding
Publishing, Sales Management