Jeffrey Carlson

Assistant Professor of Marketing

Publications

Books

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), "I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists," Journal of Advertising, Vol. 43, Issue 1, 18-32

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (Forthcoming), "The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing," Routledge. Reprint of the Journal of Advertising's 2012 Special Issue on Green Advertising.

Long, K. W., Galarneau, P. W., Carlson, J. R., & Bryan, E. C. (2007). The Untamed Blog: Public Relations Asset or Liability? In S. C. Duhe (Ed.), New Media and Public Relations. New York: Peter Lang. 

Articles

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), "The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing," Journal of Advertising, 41 (4), 25-39.

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), "`I Eat Organic for My Benefit and Yours:' Egoistic and Altruistic Motivations to Purchase Organic Food and their Implications for Advertising Strategists," Journal of Advertising, 43 (1), 18-32. 

Education

B.A., West Virginia Wesleyan College 1999
Communication Studies, Business

M.A., Purdue University 2001
Organizational Communication, Technology

Ph.D., University of Connecticut 2014
Business Administration, Marketing

Contact Information

313 RSB
(804) 287-1852
(Mobile)

Areas of Expertise

Salesforce Management
Advertising Effects
Marketing Strategy