Jeffrey Carlson

Assistant Professor of Marketing

Publications

Articles

1. Mier, Joel, Jeffrey R. Carlson, Danny Bellenger, and Welsey Johnston (forthcoming in 2019), "Business Buyers Are People Too: Exploring How Geodemographics Affects B2B Selling Effectiveness," accepted for publication on October 1 2019, Journal of Business and Industrial Marketing. Impact Factor (5 year) = 2.26; ABS = 2; ABDC = A. 

2. Carlson, Jeffrey R., William T. Ross Jr., Robin Coulter, and Adam Marquardt (2019), About Time in Marketing: An Assessment of the Study of Time and Conceptual Framework, AMS Review, https://doi.org/10.1007/s13162-019-00148-6.

3. Carlson, Jeffrey R. and Monika Kukar-Kinney (2018), "Investigating Discounting of Discounts in an Online Context: The Mediating Effect of Discount Credibility and Moderating Effect of Online Daily Deal Promotions," Journal of Retailing and Consumer Services, 41 (March), 153-160.

4. Lin, Shan, Shuai Yang, Jeffrey R. Carlson, and William T. Ross, Jr. (2016), "Brand Social Engagement: Will Firms' Social Media Efforts Influence Paid Search Advertising?" Journal of Marketing Management, 32 (5-6), 526-557.

5. Monika Kukar-Kinney and Jeffrey R. Carlson (2015), "A Fresh Look at Consumers' Discounting of Discounts in Online and Bricks-and-Mortar Shopping Contexts," International Journal of Research in Marketing, 32 (4), 442-444.

6. Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), "`I Eat Organic for My Benefit and Yours:' Egoistic and Altruistic Motivations to Purchase Organic Food and their Implications for Advertising Strategists," Journal of Advertising, 43 (1), 18-32.1

7. Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), "The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing," Journal of Advertising, 41 (4), 25-39.2 

Chapters

1. Carlson, Jeffrey R. and Bill Bergman (2017), "Cracking the Code of Organic Food Labels - Consumer Confusion about Label Claims and Practitioner Guidelines," in Deciphering Organic Foods: A Comprehensive Guide to Organic Food Consumption, ed. Ioannis Kareklas and Darrel Muehling, NY: Nova Science Publishers, Inc.

2. Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2015), "The Role of Regulatory Focus and Self-View in 'Green' Advertising Message Framing," in Green Advertising and the Reluctant Consumer (ISBN-10: 1138016543; ISBN-13: 978-1138016545), ed. Kim Sheehan and Lucy Atkinson, New York, NY: Routledge, 19-33.

3. Long, K. W., Galarneau, P. W., Carlson, J. R., & Bryan, E. C. (2007). The Untamed Blog: Public Relations Asset or Liability? In S. C. Duhe (Ed.), New Media and Public Relations. New York: Peter Lang

Education

B.A., West Virginia Wesleyan College 1999
Communication Studies, Business

M.A., Purdue University 2001
Organizational Communication, Technology

Ph.D., University of Connecticut 2014
Business Administration, Marketing

Contact Information

348 RSB
(804) 287-1852
(Mobile)

Areas of Expertise

Salesforce Management
Advertising Effects
Marketing Strategy