Tom Cosse

Associate Dean for International Business Programs
Professor of Marketing and International Business Studies

Selected Publications

Articles

Thomas J. Cosse, Terry M Weisenberger, Perceived Fairness in the Human Organ Allocation Process in the United States, Journal of Nonprofit & Public Sector Marketing, 2001, 45-61

Thomas J. Cosse, Terry M Weisenberger, Words Versus Actions About Organ Donation: A Four Year Tracking Study of Attitudes and Self-Reported Behavior, Journal of Business Research, 2000, 297-303

Thomas J. Cosse, Terry M Weisenberger, Encouraging Human Organ Donation: Altruism Versus Financial Incentives, Journal of Nonprofit & Public Sector Marketing, 1999, 77-94

Thomas J. Cosse, Gloria J. Taylor, L. J. McGraw, Terry M Weisenberger, The Coordinator Attrition Problem in the U.S.: Myth or Reality?, Journal of Transplant Coordination, 1998, 88-92

Thomas J. Cosse, Terry M Weisenberger, Saturn Buyers: Are They Different?, Journal of Marketing Theory and Practice, 1997, 77-87

Thomas J. Cosse, John E. Swan, Market Planning by Product Managers: Room for Improvement?, Journal of Marketing, 1983,94-101

Thomas J. Cosse, John E. Swan, SHARE PROFIT: A Model for Product Managers, Business Horizons, 1983, 34-40

Thomas J. Cosse, Bob S. Hodges III, The Mail Survey: More To It Than Counting The Returns, Bank Marketing, 1983, 10-13

Thomas J. Cosse, John E. Swan, Power and Safety Appeals in Auto Advertising, Journal of Advertising Research, 1981, 27-34

Thomas J. Cosse, Kevin J. McGovern, So You Want To Do A Shopping Study?, Bank Marketing, 1980, 18-21

Additional Publications

Thomas J. Cosse, Bob S. Hodges III, Open-Ended Questions to Improve Survey Accuracy and Efficiency, Marketing News, 1983, 10-13

Thomas J. Cosse, Thomas L. Reuschling, The Business School as a Corporate Resource: Implementing an Industrial Faculty Fellowship Program, Collegiate News & Views, 1980, 9-13

Thomas J. Cosse, Harold W. Babb, Unmarried Couple Households: A New Market Segment, American Demographics, 1979, 6-7

Education

B.S., University of Southwestern Louisiana
Marketing

M.B.A., University of Arkansas 1973
Marketing

Ph.D., University of Arkansas 1977
Marketing

Contact Information

291A Queally
(804) 289-8572
(Mobile)
(804) 289-8878 (Fax)

Areas of Expertise

International Market Planning